A collaborative project celebrating community and connection at Camp Ramaquois.
As part of the Leadership Council, I helped reimagine a long-lost camp tradition: the yearbook. Our goal was to design a modern, meaningful keepsake that focused on staff appreciation and strengthened the sense of belonging within the camp community.
Role: Lead Designer & Council Member
Tools: Adobe InDesign, Photoshop, Illustrator
Timeline: Summer 2025
Tools: Adobe InDesign, Photoshop, Illustrator
Timeline: Summer 2025
The Challenge: Reimagining a Camp Tradition
Camp Ramaquois used to produce printed yearbooks, but the tradition stopped once recap videos became the main storytelling tool.
Our Leadership Council wondered: How might we bring back the yearbook in a way that celebrates staff, fosters retention, and captures the heart of camp?
We discovered that a staff-focused yearbook could serve as both a thank-you gift and a reminder of why returning each summer matters.
The Process: From Concept to Creation
1. Research & Discovery - We began by learning why the camp stopped printing yearbooks and surveyed staff to understand what memories they valued most.
2. Defining the Goal - We decided the yearbook would be a staff gift, created to highlight appreciation, connection, and reflection.
3. Design Direction - I led the creation of mockups featuring a warm, nostalgic tone with candid photography and natural textures that reflected the camp’s environment.
4. Presentation - Our team presented the concept, mockups, and cost estimates to the camp’s directors as part of our summer pitch.
The Impact: Why It Matters
The yearbook wasn’t just about photos; it was about connection. It became a tangible reminder of belonging and appreciation.
The yearbook wasn’t just about photos; it was about connection. It became a tangible reminder of belonging and appreciation.
By focusing on staff recognition, the project demonstrated how thoughtful design can strengthen relationships and encourage retention for future summers.
Software Used: InDesign, Illustrator, and Photoshop